Cultivating Brand Loyalty Through Data-Driven Media Strategy

Unilever Food Solutions

Unilever Food Solutions (UFS) is the foodservice division of Unilever, offering professional ingredients and services for chefs and foodservice businesses. Their product range includes sauces, seasonings, soups, and frozen foods from brands like Knorr and Hellmann’s. Focused on innovation and sustainability, UFS helps foodservice establishments respond to trends like plant-based diets and reducing food waste, serving hotels, restaurants, schools, and hospitals globally. In its efforts to expand its regional market share, UFS faced challenges in optimizing ad spend across various digital channels and maintaining brand consistency, while appealing to a broad audience.

Precision Targeting & Multi-Touch Attribution

To answer the challenge, Vintedge focused on a data-driven media strategy leveraging advanced audience targeting across platforms such as Google Ads and Facebook Ads Manager.

Complementing this, engaging social media initiatives were launched. We strategically partnered with regional influencers whose audiences aligned with UFS’s target demographics, fostering authentic brand advocacy and driving product awareness. User-generated content was actively encouraged through interactive contests, hashtag campaigns, and social media challenges, resulting in a surge of organic content that amplified brand messaging and built community.

Comprehensive data tracking was employed to monitor key performance indicators (KPIs), including reach, click-through rate (CTR), cost per acquisition (CPA), and return on ad spend (ROAS). Regular reporting and in-depth analysis were conducted to identify optimization opportunities. Multi-touch attribution modelling provided insights into channel performance, and A/B testing results informed creative strategy. Regional performance reports detailed campaign effectiveness.