Content Strategy | Social Media Management
Offering a wide range of best value diapers and baby care products, Drypers is a reputable brand in Singapore’s baby care landscape. With the increasing popularity of social media amongst new-age parents, Drypers hopes to improve its reach, create sustainable engagement, and build customer loyalty amongst parents and parents-to-be through their social media pages.
Vintedge was appointed in 2019 to manage Drypers’ Facebook and Instagram pages.
To increase awareness and favourability of Drypers products amongst parents in Singapore, the team focuses on sharing authentic reviews of customers’ love for Drypers via the #IChooseDrypers campaign. Drypers’ Facebook and Instagram pages also serve as platforms for parents to share parenthood tips and recommendations with one another.