As the largest and most successful pizza restaurant in the world boasting 37 outlets in just Singapore alone, Pizza Hut is many Singaporean’s go-to for a quick pizza fix.

With the ever-evolving digital space, however, Pizza Hut Singapore’s Facebook page struggled to keep up with the times with its usual visually unattractive and hard selling promotional content. This conflicted with Pizza Hut’s business objectives and negatively impacted its brand presence, creating perceptions of Pizza Hut as an expensive, old, and uninteresting brand.