Unilever Food Solutions Singapore
UX/UI | Mobile App Design | CRM Development
Before the mobile app, UFS loyalty program was run manually
The process was inefficient and susceptible to human errors. The lucky draw cards that were bundled with the products often got stolen or misplaced when the products were shipped to the operators. To participate in the lucky draw, the partners would have to also fill in a lot of details, which was very cumbersome, hence reducing the number of entries.
> iOS and Android app
> Allow operators to participate in Lucky draw automatically without filling in additional details
> Scan QR codes to collect points
> Spend points to redeem vouchers and other exciting items
> Introduced Games to keep operators engaged
> Products insights, e.g. know which products were scanned, by whom, and when
> Push notifications: Allow UFS to push out important marketing messages
> Prize and redemption fulfillment
Consistent YOY growth in operators sign up
> Data from app help UFS sales and marketing to better respond to their operators needs
> More than 300,000 QR codes scanned
> Positive comments from operators and UFS internal team
