Vintedge
NTU Tutorial Video
Video Featurette

Nanyang Technological University


Background

Nanyang Technological University (NTU) approached the agency with a challenge; to communicate a slew of key messages revolving providing/receiving career mentorship, in the most engaging and concise manner. The material is to be on showcase at the opening event as part of NTU’s Careerfair.

Solution

The team at Vintedge considered various methods before arriving at the consensus to communicate these key messages via an animated video. The team worked around the clock to break down the key messages and produce a storyboard that delivers the messages in the most comprehensible sequence. Thereafter, our illustrators took to task in producing illustrations that are considered to appeal to the target audience. Finally, animators put to life the illustrations and the motion graphics were delivered.

Results

The event has garnered a significant figure of 44,363 reach and active participation throughout the live event. The fans were highly engaging and positive responses were seen, with a 97% positive reaction. The fan base for the page has been increasing steadily and more engagement were notable in future posts.