Social Media Management
While Renault is one of the largest automobile manufacturers in the world and is widely popular in Europe, there was a lack of brand awareness and market share in Singapore.
In 2017, Vintedge was engaged to help Renault Singapore drive awareness and generate leads through engaging content on Facebook, its primary social media platform.
New visual concepts and formats for static and video posts were introduced along with contests to increase audience engagement. Strategies were developed to improve branding, drive traffic to the website and increase leads. Retargeting ads were also introduced to target users who have previously engaged with Renault’s content and are more ready to convert.
There was a 71.4% increase in Page Likes to date and a 66% increase in Reach. Focus has been diversified to include traffic to website and lead generation leading to increased website traffic and enquiries.