Vintedge
Portfolio_inner_Tena_Singapore
Tena Lets You Be You

Tena Singapore

Background

Millions of women suffer from urinary incontinence, yet few talk about it. Many adapt by using regular sanitary pads to keep it controlled, or even alter their lifestyles completely.

Touted the experts on incontinence, and a global leader in offering products that help manage urinary incontinence, leakage and bladder weakness, TENA Singapore wishes to raise awareness about their discreet feminine pads, underwear and pants, masculine shields and other effective solutions designed to help sufferers of urinary incontinence stay secure and dry.

In 2019, Vintedge was approached to help raise awareness of the commonality of urinary incontinence and introduce the public to TENA’s offerings, through TENA’s Facebook page.

Solution

To educate the audience about urinary incontinence and how TENA products can help sufferers manage their condition, the brand’s Facebook page frequently shares health tips on how to prevent/tackle urinary incontinence and introduces the audience to TENA’s wide range of products. Customer reviews are also highlighted to encourage conversations about urinary incontinence and increase brand and product credibility.

Vintedge also takes on a caring tone when doing TENA Singapore’s community management to help build a bond with the customer and develop their trust in the brand